To list your offerings on the Office 365 Marketplace, you must have a published profile on Pinpoint and meet the requirements.

1. Verify the status of your profile on Pinpoint, using your Pinpoint Dashboard. If you do not have a profile on Pinpoint, please see the Pinpoint Get Listed page to learn how to create one.
2. Go to the Office 365 Marketplace Get Listed page to make sure your profile meets the additional requirements, and then follow the instructions to create your listings.

Please know that it may take up to 15 business days for your listing to appear on the Office 365 Marketplace. If you have questions, please contact us.

1. Verify the status of your profile on Pinpoint using your Pinpoint Dashboard. If you do not have a profile on Pinpoint, please see the Pinpoint Get Listed page to learn how to create one.
2. Go to the Office 365 Marketplace Get Listed page to make sure your profile meets the additional requirements, and then follow the instructions to create your listings.

Please know that it may take up to 15 business days for your listing to appear on the Office 365 Marketplace. If, after this time, your profile does not appear on the Office 365 Marketplace or you still have questions, please contact us.

To make changes to your company overview:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, for the appropriate listing, select Edit Details.
4. Make your changes, and then do one of the following:
   • To continue working at a later time, click the Save Draft button.
   • To publish your changes, click the Submit for Approval button.

To make changes to your applications or professional services:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles, and then click the Apps + Services tab.
3. From the Actions drop-down menu, select Edit Details.
4. Make your changes, and then do one of the following:
   • To continue working at a later time, click the Save Draft button.
   • To publish your changes, click the Submit for Approval button.

Please know that it may take up to 15 business days for your changes to appear on the Office 365 Marketplace. If you have questions, please contact us.

To make changes to the location of your company listing:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, select Manage Locations.
4. Select the office location you wish to update.
5. Click Edit Location.
6. Update the location information as needed, and then do one of the following:
   • To continue working at a later time, click the Save Draft button.
   • To publish your changes, click the Submit for Approval button.

To add a location to your company listing:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, select Manage Locations.
4. Click Add Another Location.
5. Enter the location information as needed, and then do one of the following:
   • To continue working at a later time, click the Save Draft button.
   • To publish your changes, click the Submit for Approval button.

To delete a location from your company listing:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, select Manage Locations.
4. Select the office location you wish to delete.
5. Click Edit Location.
6. Click Remove.

Please know that it may take up to 15 business days for your changes to appear on the Office 365 Marketplace. If you have questions, please contact us.

You must have a profile for your local market, but you can get listed in multiple markets by associating your existing profile with additional countries/regions where the same language is spoken or by creating a new profile for additional countries/regions where different languages are spoken.

Associating profiles with countries/regions where the same language is spoken

To associate your company listing in countries/regions where the same language is spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. From the Actions drop-down menu, for the appropriate listing, select Associate Countries/Regions.
3. Choose the countries/regions you want to add.
4. Click Save.

To associate your applications and professional services listings countries/regions where the same language is spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click the Apps + Services tab.
3. From the Actions drop-down menu, for the appropriate listing, select Associate Countries/Regions.
4. Choose the countries/regions you want to add.
5. Click Save.

Creating new profiles for countries/regions where different languages are spoken

To create a new company listing for countries/regions where different languages are spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles, and then click New.
3. Choose the languages that support the country/region you want to add.
4. Click Next.
5. Choose the countries/regions you want to add.
6. Click Next.
7. On the Details page, enter your information, and then do one of the following:
   • To continue working at a later time, click the Save Draft button.
   • To publish your changes, click the Submit for Approval button.

To create new applications and professional service listings for countries/regions where different languages are spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. Click the Apps + Services tab, and then click + Add a Listing.
4. Choose the languages that support the country/region you want to add.

   Note: If the country/region you want to list in has more than one primary language, you must repeat this procedure for each language.

5. Click Next.
6. Choose the countries/regions you want to add.
7. Click Next.
8. On the Details page, complete your profile. Complete profiles are more likely to engage customers.
   • Profile Internal Name – this name is only used in the Dashboard.
   • Country/Region Specific Application or Professional Service Name – this is the name that is visible to customers and must be in the local language.
   • Application or Professional Service Description – this must be in the local language.
   • URLs must point to pages in the local language.
9. After you have completed your profile, do one of the following:
   • To continue working at a later time, click the Save Draft button.
   • To publish your changes, click the Submit for Approval button.

Please know that it may take up to 15 business days for your changes to appear on the Office 365 Marketplace. If you have questions, please contact us.

To associate specific search and browse categories to your listings:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. Click the Apps + Services tab, and then click Edit Shared Attributes.
4. From the Relevant Business Needs drop-down list, choose from these recommended categories those most appropriate to the Office 365 Marketplace department for your listing:
   • Exchange Online – Storage and Archive; Compliance; Data Management and Migration; Unified Messaging; Security.
   • Lync– Communication Enabled Business Processes (CEBP); Conferencing, Communication Services; VoIP/IP Telephony Devices; VoIP/IP Telephony, Infrastructure.
   • Office 2010 – Marketing Communications; Business Process Management; Content Management; Data Analytics, Reporting, BI.
   • Office 365 – Identity Management, Privacy; Data Management and Migration; Web Hosting and Domain Services.
   • SharePoint Online – Intranets, Extranets, Portals; Business Application Development and Support; Content Management; Data Management and Migration; Digital Content.
   • Applicable Industries – select the categories that best match the industries in which you offer your listings.
5. Click Save.

Please know that it may take up to 15 business days for your changes to appear on the Office 365 Marketplace. If you have questions, please contact us.

You are 10 times more likely to engage prospects with a complete profile. A complete profile has:

• A concise company overview that states your expertise in the first sentence.
• Application and professional service names that resonate with your customers’ needs.
• Succinct application and professional service listings that use “keywords” to spell out the benefits to customers.
• Links to screenshots, demos, trials, white papers and other additional documentation that support your offerings.
• Customer ratings and reviews.

Create a listing for each application or professional service your company offers. The more specifically you describe what your application or professional service helps customers do or accomplish, the more prospects you will attract.

Be sure to keep your profile updated. Each time you add a new application, professional service, or promotion list it on Pinpoint or the relevant product marketplace.

By far the most effective way to improve your rankings in Pinpoint and product marketplace search results is to integrate relevant keywords in the right places in your profile.

Other things you can do include:

• Create a complete profile. Create separate, distinct listings for every application and professional service your company offers.
• Earn relevant Microsoft competencies. Customers can easily recognize qualified Microsoft partners through the Microsoft competencies. Silver and/or Gold competencies are considered in search rankings. Learn more about Microsoft competencies.
• Select the most accurate attributes for your listing in the Listing Type, Relevant Business Needs, Microsoft “Works With” Products, and Applicable Industry drop-down lists in the Dashboard.
• Become a Cloud Accelerate partner. Cloud Accelerate partners receive a boost in search ranking and are identifiable by the Cloud Accelerate badge. Learn more about this program.
• Earn the CfMD credential (Certified for Microsoft Dynamics). This certification is for Microsoft Dynamics partners only, for the qualifying Microsoft Dynamics applications they create. Applications with this distinction receive a boost in search in search rankings.
• Get Customer Ratings and Reviews. Improve the relevancy of your listings in search results by getting your customers to submit honest reviews about their experiences with you, your applications and professional services. Encourage them to go to the Reviews section of your company’s profile and click on the Submit a Review button.

The number one thing you can do to optimize your profile for search engines is to integrate keywords into your company overview and application and professional service listings.

Keywords are the words your customers use to search for your applications and professional services. These can be action-oriented or product-related words and/or phrases that define:

• The benefits a customer gets from using your application or professional service.
• The specific tasks or objectives a customer wants to accomplish by using your application or professional service.

Metrics show that profiles that include words that resonate with business customers or align with the business tasks they need to accomplish get the most traffic and surface higher in search results.

Sources for keywords:

• Listen to the words your customers use when they talk to you about their business needs. It is likely they use words that many business customers might use to both speak about and search for the technology products and services you offer.
• Use online tools like the Bing Keyword Tool by WordStream, Google Insights for Search and Wordtracker.
• Look on Microsoft sites for the Microsoft product your applications and professional services enhance or support.

Guidance for placement and frequency of keywords:

The placement and frequency of keywords in your profile needs to be realistic and relevant. The goal is to create a readable profile that showcases your expertise and speaks to the needs of your customers. Pinpoint and product marketplace search engines scan the following for keywords:

• Company Name: You may only use your company’s legal business name. Do not include Microsoft product names in your company name.
• Application or Professional Service Name: Give your offerings names that tell customers what they do. You can include a Microsoft product name in your application or professional service name ONLY if the name also includes an additional descriptor or qualifier that indicates what your offering does for customers or how it enhances the Microsoft product.
• Company Overview, Application or Professional Service Listing: The first two sentences of your Company Overview and Application or Professional Service Listing are the most important.
  • Tell people right away what your expertise is.
  • State exactly what your application or professional service does.

  Do this using succinct, relevant keywords and phrases.

• Competency Name: The Pinpoint and product marketplace search engines match keywords with the name of the competency you’ve earned.
• “Works With” Products: Call out the specific Microsoft products your application or professional service augments or supports. Be sure to choose the relevant Microsoft “Works With” Products from the drop-down list in the Dashboard.
• Website URL: If your website URL contains a word that matches a keyword entered into the search engine, this will count towards your search ranking.

The following should not be included in your profile.

• Vague or general statements about what your company does. Include specific details that distinguish your offerings from competitors.
• Marketing jargon or “fluff.” Provide fact-based details only.
• Overly technical language. Ensure your profile can be understood by everyone from the office administrator to the owner of the company.
• Statements about your company’s vision or mission. Save these for your company website.
• Detailed descriptions of common customer problems. Customers already know what their problems are. Tell customers what you can do to help them. Speak to the benefits of using your application or professional service.

Partners currently enrolled in the Cloud Accelerate program are recognized as top cloud experts.

Learn more about the Cloud Accelerate program.

Partners currently enrolled in the Cloud Deployment program are recognized as specialists and promoted on the Office 365 Marketplace home page.

The Cloud Deployment program is designed to help partners build their expertise in helping businesses transition to the cloud using Microsoft technologies.

Learn more about the program and how you can qualify.

To be considered for the Featured Professional Services or Applications section on the Office 365 Marketplace home page, you must have a complete profile, including a company logo, for your listing.

A complete profile has:

• A concise company overview that states your expertise in the first sentence.
• Application and professional service names that resonate with your customers’ needs.
• Succinct application and professional services listings that use “keywords” to spell out the benefits to customers.
• Links to screenshots, demos, trials, white papers and other additional documentation that support your offerings.
• Customer ratings and reviews.

To be considered for the US site, you must also meet these additional criteria:

• You must be currently enrolled in the Cloud Accelerate and Cloud Champion Club programs.
• You must have a monthly BDM engagement through the Cloud Champions Club program.
• You must be transacting quarterly.

You should solicit your customers to submit reviews for your listing. You can use the Customer Review Template to invite customers to submit reviews on your behalf.

• Ask your customers to describe their experience in simple language including relevant information demonstrating to potential customers how you can address their specific needs.
• If you submit false reviews—either on your company’s behalf or to discredit a competitor—your profile will be removed.

Please refer to the Review Guidelines for more information.

Yes—you can improve the relevancy of your listings in search results and increase your search rankings by asking your customers to submit honest reviews about their experiences with you. Encourage them to go to the Reviews section of your company’s profile and click on the Submit a Review button.

Submitting false reviews will cause your profile to be delisted. If it is discovered that you have submitted false reviews to make your company look better and improve your search rankings, or that you have posted false reviews to discredit a competitor, your profile will be removed.

Any user authorized to access your Dashboard may respond to reviews submitted about your company. Use the Reply feature to provide constructive responses to both positive and negative reviews.

To post a response to a review:

1. Sign in to the Dashboard using your Microsoft account credentials (formerly Windows Live ID).
2. Navigate to your profile, and select the Reviews tab.
3. Click Reply under the review you want to respond to.
• The Seller Reply text box will show, allowing you to enter your reply. Please make sure your reply adheres to the Pinpoint Review Guidelines.
• Click Send Reply.
• Your reply will post on Pinpoint or the relevant product marketplace immediately.

Notes:

• You can edit your review after it posts. Only your most recent edited response will show on the live site.
• The reviewer you are responding to will not receive notification that you have responded to their review.
• Your replies will be assessed against the Pinpoint Review Guidelines, and are subject to the same criteria as any other review.
• Inappropriate responses can and will be removed by the Pinpoint team if they contain profanity, personal attacks, URLs, personal information or any other violation of the Pinpoint Review Guidelines.